DIGITAL ENTREPRENEURSHIP AND INNOVATION
- Introduction to digital business, e-business business models
- Introduction to the basic concepts of innovation – The Greek innovation system
- Typology-Forms of Innovation
- Innovation of technological products
- Strategic innovation management
- Success factors for innovative products
- Design and development of canvas business model
- Business model strategy
- Search for ideas and creativity tools
- Design value proposition
- Test business ideas
- Protection of innovation and protection of industrial property
- Copyright protection
- Trademark registration
- Protection of trade secrets
